Marketing Support Services   888.394.1890
4225 Legacy Parkway, Lansing, MI 48911   Fax: 517.394.7408
Home    |    About ICS    |    News    |    ICS Team    |    Client Services    |    Data Cards    |    Contact Us

Analytics

Cluster Analysis / Prospect Modeling
We can also help you with more advanced methods to improve your prospecting results. These tools once again leverage your customer data ... performing a mathematical evaluation of the characteristics of your customer database. Like the segmentation tools referenced above, these tools utilize more advanced methods to identify prospects that look like your best prospects.
Cluster Analysis/Prospect Modeling

back to list



Direct Marketing Association, DMA  Direct Marketing Association of Detroit, DMAD   Mailing and Fulfillment Services Administration, MFSA