Google Analytics: Insiders' Tips & Tricks to Get More from Your Online Search Marketing Campaign
Joe Ford from ICS Digital outlines how to use Google Analytics to track the performance of your online search marketing campaign. Learn how to set goals, create segments, perform a landing page analysis, and more.
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How to Use Event Triggered Communications to Increase Email Relevancy, Response and Sales
Kevin Harlow from ICS Marketing Support Services and Brent Shroyer from Listrak show you how easy it is to set-up behaviorally triggered email messages that deliver the right message to the right subscriber using Listrak’s automated messaging solution. Learn how to make your email communications more relevant and engaging, and increase your open rates and sales.
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Transforming Practices for Integrated Marketing Communications
Kevin Harlow from ICS Marketing Support Services discusses Integrated Marketing Communications.
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Google Adword Campaign - Tips and Tactics
Kevin Harlow from ICS Marketing Support Services discusses launching a Google Adword campaign with Joe Ford of ICS Digital.
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