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With ICS List Strategy, You Get ...
ICS: Andrea Hodge
Andrea Hodge
List Department Manager

With ICS List Strategy Services, You Get ...

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  • Peace of mind knowing that a list expert is tailoring a strategy just for your program needs
  • List Quality Review and maximized investment by not wasting money on lists that are not the best fit or on lists that include duplicate and/or invalid addresses
  • Strategic recommendations because ICS's well qualified staff are not only List Strategy experts, but they are also experienced in advanced Analytics and multiple marketing disciplines
  • Broad List Understanding - You won't find us recommending the same list source over and over. We leverage our extensive relationship with all major compilers and vertical list segments to provide you with the very best recommendations
  • Powerful Analytics - ICS's highly experienced analytics team uses advanced tools to translate your data into a decisive action plan - providing the most valuable insight on where and how to maximize your marketing dollar
  • Strong Technical Resources - ICS has leveraged its technical strengths to build a strong list processing platform that ensures quality. Furthermore, ICS employs List Quality Review Standards that identify data quality issues before you mail

List Strategy
Sure, you can go to many source for lists, but...
  • Is it the best list for your situation?
  • How does it fit in with an overall strategic approach?
  • How will you integrate multiple mediums (postal, email, search, etc.)
    together to maximize performance?
  • How good is the list quality?
Statistics show ROI can go up by 300-500% when using highly targeted
lists and an integrated approach.

ICS accesses an entire industry of postal and email sources. We also
manage a select group of list properties. With our combination of industry
list access, postal and email list strategy experience and our list
properties, ICS can give you powerful new targeting sources to grow
your business. Contact ICS and let's talk about your specific marketing
challenges.

The mailing lists you choose will determine the success of your marketing campaign.

ICS List Services - Over 100,000 Different Sources Available

For Specialty Lists, ICS represents a massive network of the best in the business in postal and email specialty lists. This would include sources such as:
  • Professional/Occupational lists
  • Publication lists
  • Donor lists
  • Vertical response lists
  • New movers
  • Business-to-Business and Business-to-Consumer resources
  • Magazine Subscribers
  • Catalog Buyers
  • Association Members
  • And many others
ICS: AutoNet
For Automotive Lists, ICS AutoNet offers the most comprehensive collection of targeted email and postal lists. 100 million-plus self-reported auto owners. 250,000 per month new, in-market shoppers. All opt-in and Shelby compliant.

ICS: InfoNet
For Consumer Lists, ICS InfoNet offers one of the largest resources for self-reported consumer data with extensive lifestyle and demographic selects. Check out the impressive quantities and quality of consumer prospects.

ICS: BizNet
For Business Lists, ICS BizNet leverages Dun and Bradstreet and other excellent B2B marketing resources. D&B's SIC Code system classifies all businesses by type of work. Businesses are further identified by number of employees, location, annual sales and other key business classifications.

Direct Marketing Association, DMA  Direct Marketing Association of Detroit, DMAD   Mailing and Fulfillment Services Administration, MFSA